January 11th, 2010 
Drew 
Making a logo design needs not only creativity but also logic. You must think well in conceptualizing a good logo. Logo designing is not just 1,2,3 but it needs time, effort and thinking. I read a blog about logo and their hidden messages by Charlie Johnson. These logo examples are very good for Graphic Designers for better conceptualization of your client’s visual names. It’s time that we Graphic Designers make a more exceptional design for our paying clients.
Here are some examples…
15 Rose Ave. logo
This logo is used by a chain of hotel/hostel/suites but the way “5” & “R” have worked together makes it exceptional. This merging and beautiful color combination is adding a subtle vintage feel to the logo.
Body Wisdom Logo
It is a logo design for a high end day spa… the hands effectively convey relaxing massage integrated with the proximity of the “owl eyes” to clearly say “wisdom”.
5.10 logo
Five-Ten is a famous family-owned company dedicated to make the best outdoor sports footwear available. When seen in upside position the logo shows a very clever blend of the numeric’s of 5 and10.
8 Fish Logo
I am sure, at the first glance you can’t figure out the 8 fish instantly or maybe I am being a little dumb. The designer, very creatively, uses the negative space and monotones to show 8 fish in one logo.
Elle-Hive
It is a company which designs compact tractors. The letters “E” and “H” make up the image of a tractor.
Google Search Engine 2008 logo
Guys, now comes the most fascinating one…good job. When “Google” celebrated its 25 years of TCP/IP it revealed its logo with hidden year “2008”
MoSleep logo
You will notice here how cleverly designer have integrated a bed with the letter “M” to come up with a logo for an organization of doctor’s dealing with sleep issues.
Amazon logo
This famous logo is extremely clean and simple but this arrow might not look like more than a smile to you. Before, coming to any conclusions I would like you to know the concept behind this…it says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face.
Academy of Fine Arts Logo
The logo shows merger of the lower case letters “A”, “S” and “P”. I think the first two letters are quiet easily figured out but “P” being the shortest of the three letters is losing its legibility…what do you think?
“B” Logo
Although you might think it is a simple “Symbolic Logo” showing a “Bee” but what makes it more appealing is the portraying of the letter “B” and the real “Bee” through a simple symbol.
To Beat or not to Beat logo
The logoshows a simple “question mark” but if you watch it closely you will notice it is a belt turned into a question mark pointing the old-fashioned parenting methods. The logo asks if we should “beat or not to beat” a child
Big Ten logo
The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name.
Bison logo
This logo clearly proves how letters of a word can be distorted to create a completely different shape to reinforce its meaning while maintaining readability.
Milwaukee Brewers logo
I am sure one cannot miss the letters “m” and “b” in this logo but marking it as a baseball team the logo is a clear picture of a glove clasping the met ball.
Candy logo
Do you know how many things have been blended in here? A girl’s head, stereotypical image of a candy and the spelling of “Candy” itself is making the logo so appealing.
Carrefour logo
Carrefour in French means “crossroads” and the logo shows two opposite arrows inside a diamond shaping the C letter with the negative space between them but let me confess, I never saw the letter “C” until someone pointed it out to me…
Cattleyard logo
Being music related business; the creator of this logo has used various graphics of musical instruments to form the overall shape of a cow. In my opinion this logo is the best example of combining the graphical elements to express a company’s name.
Concealed logo
This logo is among one of my favorite logos…brilliant use of negative space makes this logo extraordinary. It has been designed by Ronald J. Cala II for Children’s Book, Editorial. The “Black and White” graphics show the silhouettes of two running children with a dove forming between their clasped hands.
Church logo
Done by Malcolm Grear and Associates, it’s a true masterpiece of simplifying complexity. It appears a simple Cross shape but hidden inside are a dove, a clerical robe, a pulpit with bible, flames, and a fish. Check out how many of these symbols you can find out.
ED logo
Designer – Josiah Jost
The designer of ED Logo – “Elettro Domestici -Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.
Eight logo
This logo is too good to be ignored….it is very cleverly designed with a typeface where every letter is a variation of number 8. Nothing better have been thought.
FedEx logo
You would say you have seen it thousand times but just to make you notice an arrow formed between the letters “E” and “X” conveying speed, direction and reliability of this amazing courier service.
Philadelphia Flyers logo
If you analyze this logo carefully you will find a “double treat” of hidden messages. It may appear as a streaked “P” but I see a puck with wings and a hidden hockey stick emerging from the centre circle in the logo. Do you see it now?
Forkwire logo
Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol! Such a easy logo to remember.
Fuga logo
It is a logo for Architecture Center Of Budapest and looks more like a maze but if you follow the white space, the four lettered company name will become evident.
Hope for African Children Initiative logo
For the first glance the logo shows “Africa’s Map” but with a penetrating look you will see the outlined face of a child and a protective elderly figure. In fact I noticed the faces first and then saw the map…strange?
Horror Films logo
This could be defined as real creativity…A regular film reel turned to look like a scary ghost for a production house.
!n3k8 logo
The complexity of this logo is its beauty. It is a business and IT consulting company based in the UK and the logo is a combination of numeric and alphabets to explain the word “intricate”
Lafayette logo
If you’ve ever visited one of the famous stores in Paris – Galeries Lafayette, you will notice that it’s logo represents Paris with its joined letters “t” to form Eiffel Tower. C’est magnificique!
Logo Design Guru logo
Well, this logo proves how creative logo designing companies could be with their own logos. Very artistically the designer has merged the upper arcs of the letter “D” and “G” with the initials of the company name to symbolize “The Guru”.
Logo Review logo
When you take off a piece of the “v” in the word “review” it forms a check mark (for review). Simply amazing!!
London Symphony Orchestra logo
Although the logo looks like a single flowing line creating three initials L.S.O in air. The harmonious graphic of this logo marks the unbreaking rhythm of an Orchestra.
Mamouth logo
This logo is for a French children clothing store. Although there’s two “m” in French for the word “mammouth” but the designer has played well to make the mammoth face with the single alphabet.
Minimum logo
This wavy logo looks like “a queue of letter ‘U’ but I would like you to give a second look. Designed by Kilment Kalchev, the logo spells the word minimum in an unrecognizing manner. I really enjoyed figuring it out
Modern Nerd
The special features of this logo is it’s way to spell the term “Modern Nerd” and then using the symbolic shapes of hair, glasses and tie to portray the stereotypical geek/nerd image.
Museum of London logo
The logo, at first glance, looks like a bunch of colored/transparent shapes on top of each other. But I bring this logo to make you realize that each shape is the shape of what London looked like once. The entire logo represents the evolution of the land of London through time.
Newman logo
A reversible Newman logo. This logo is the best example of simple but clever logo…what say?
Nicholson logo
Honestly speaking…I don’t know much about this logo but found it amazingly creative to show the letter “N”I will really appreciate if any of you could tell about the company this logo belongs to so I can give the real credit.
Northwestern Airline old logo
The logo reflected a clever way of splitting the alphabets, N and W (north west) along with a location pointed to by the red triangle in the upper left corner. The redesign lost the charm of the original.
Pakuy logo
As “Pakuay” is a packaging company, so the logo shows a broken down box in the shape of the letter “P”
Peace logo
This logo has been designed by Felix Sockwell showing a child’s figure face integrated with a flight of a dove. I am not aware which company uses this logo but will really appreciate if any of you know more about this logo…so do share.
Schizophrenic logo
Actually this term is used for a medical disorder that often depicts split personalities. Therefore the logo depicts a happy and sad face both at the same time. I loved the simplicity and multi purpose of this logo.
Piano Forest logo
The designer gives the message in a subtle but evident manner by shaping piano keys like trees to resemble a keyboard/piano.
Rehabilitation of Hospital logo
This logo is a simple symbol but a complex and a sacred message. The globally renowned cross symbol represents help and medical attention while the steps reflect on the steps taken back to normal life.
Baskin Robbins logo
There is the Baskin Robins new logo, in where the BR also creates the number 31 for how many flavors they have. I found it very clever.
Society 27 logo
The good thing about this logo is that it shows the same when viewed in an upside down position. The abstract use of “quotes” and number “7″ show the number 27 clearly.
Toblerone logo
You must be thinking what is there to find out as it clearly shows the Swiss Alps? Let me explain…Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, “City of bears”. When you look at it again you will find a bear in the logo.
Treacy Shoes
This logo is the cutest example of hidden logos. The hidden shoe packed between the company initials conveys the company message in a very stylish and interesting way. I simply loved it:)
Via Rail Canada Logo
Notice carefully…the VIA rail Canada logo makes two train tracks with the letters” V” and the “A”. The alphabet “I” is the division between the two. A simply brilliant logo.
Hartford Whalers logo
The logo shows 3 concepts at the same time. A whale’s tail, letter “W” in green and the white space forming an “H” for Hartford.
Yoga Australia logo
At first glance the logo may look like a simple picture of a young girl doing her yoga exercise but if you watch it carefully the body posture is creating the Australia Map.
Zip logo
Zip – The “I” has been replaced with a zipper to connect the Z & P
The source of this post is from Charlie Johnson part 1 and 2
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